Skip to main content

Football game promoting

Daily Blog: The game with Rockbridge is typically a big seller. How would you encourage people to attend future games so that attendance numbers are always this high? What type of promotions would you do? Think about the 4 Ps and include them in your post.

Product, place, price, promotion 

Buena Vista is a football town, meaning everyone pays attention to and loves football season. Rockbridge vs. Parry McCluer is the biggest game of the season. Wouldn't it be nice if every game had the huge crowd like the one against Rockbridge? The product would be the football game tickets that needed to sell. We could promote the game by making posters and putting the times and prices on them or even just posters that have exciting quotes and cheers on them to get the fans pumped up. The place would be either a home game or wherever the team we were playing. Prices could be cheaper if you buy so many tickets. We could promote the game on Facebook and promote  the half time shows too. Different half time shows could make the sells of the tickets rise as well. 

Comments

Post a Comment

Popular posts from this blog

Hulu, NHL, TNT

Daily blog post: "Two days after inking a partnership with the NHL to stream the Stanley Cup Playoffs, Hulu announced Friday a marketing push that will feature its logo splashed across TNT’s broadcast of the NBA Playoffs.
Hulu’s ad spots will begin airing this Sunday and will last through TNT’s First Round, Conference Semifinals and Western Conference Finals coverage of the NBA Playoffs, during which Hulu will serve as TNT’s presenting sponsor.
As part of the deal with Turner Sports, Hulu will produce exclusive branded content featuring NBA on TNT’s on-air talent, who will highlight the breadth of Hulu’s live TV service."
Question - How does Hulu benefit from this arrangement? How does the NHL benefit? How does TNT benefit?

Hulu, NHL, and TNT all get advertising.

Ticket prices

Daily blog: In recent years the prices charged for tickets have skyrocketed:
Major college football games, such as Alabama vs Texas A&M, can cost $770 each.
New York Yankee fans can pay as much as $500 per seat.
Tickets to see singer Taylor Swift in concert range from $258 to $1358 apiece.
Why do you think tickets for concerts and sporting events cost so much?

I think that tickets cost this much because it takes a lot of money to put on these shows and for everyone to get paid and make revenue then the prices have to be more expensive. The more you pay the better the show you will receive.

Worst/Least effective promotion

Blog: Look at the promotions featured in the article linked below. Which promotion do you think is the worst/least effective? Why? 

The promotion that was least effective would be the brittany spears one because she was an advocate for being a good parent but then was caught driving with her daughter on her lap which is not safe and illegal. She went back on everything she was trying to tell people to do. The Newark Bears made fun of the incident and many people got into the game free.