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How does the way you purchase music differ from your grandparents?

Think about how you purchase and interact when it comes to entertainment. Now think about how your grandparents purchase/ entertainment. Other than perhaps preferring a different style of music, how do their buying, consuming, interacting methods differ than yours? Why is that important to music marketers?

When I want to watch a movie, I can go to movies on my phone and be able to rent and watch it all through my phone. I can make purchases like that because my debit card information is already saved onto the app "Wallet" on my phone and I just have to click purchase and it's done. My grand parent's would probably go to the Redbox or Walmart and buy the movie. When I want to listen to music, I can either look it up for free on Youtube or I can quickly buy it on the Itunes app. My grand parents probably have no idea what either of those apps are. Life is easier for people who use updated technology than the people who don't like to use the new technology. My grand parents listened to their music on a record player. Record players are probably way more expensive than it would be to just have an Iphone and use the free apps on there. More people probably spend their money on apps than cd's and record players. 


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