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promoting the eclipse

As a promoter how could you use the eclipse to promote a concert, sporting or othtier event?

Say that the best place to see the eclipse is in Tennessee. Many people will be traveling to there to watch it. If  you know that there will be a big population of people in that area then you could have a concert around that area and most likely it be successful. The artist who is performing there could give out free eclipse glasses and have that posted on all social media. Social media plays a big role in promotions today. You could make a Facebook page and invite people to it, or you could even make a profile on Twitter promoting it. 

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