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drive-in theater

Daily blog: Our area is one of a few nationwide which has a drive-in theater. How could you increase attendance at this type of entertainment venue? What promotional strategies could you use? Who would you choose as your target audience? Why types of movies would you focus on showing?

This weekend at our local drive-in theater they showed a locals movie and that brought more people to the event. On Sunday nights they do closed captioning and that gives a wider audience the chance to go. They could do weekends where you only pay for a vehicle and not each person to make it cheaper. I think you could focus on families being the target audience and only showing movies that are appropriate for young kids. Then another weekend your target audience could be teenagers and adults and show rated R movies. To promote these movie weekends they could make internet pages that gives information on times, movies, and prices. 

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